Here’s an interesting interview that Fortune magazine ran the other day about Bob Iger’s sense of business direction for the Walt Disney Company, what he’s done since taking the company’s top position in 2005, and his visions for the future of the Mouse as a global brand. Personally, I don’t agree with everything that’s said here – there’s some negativity about Eisner’s performance, who I actually enjoyed at the helm of Disney and wass arguably responsible for most of the growth around Walt Disney World, and the talks about Disney’s brands bridging mediums rings of some of the overbearing advertisements that some areas of the parks seem to be inundated with today. Nonetheless, it’s always good to keep up on what the chief is thinking, even if you don’t entirely see eye to eye with him.
Link: Bob Iger rocks Disney