So I got this flier with my latest Disney shareholder annual report that came in the mail the other day and come to find out, there’s already quite a bit of rumor floating around the old internet about just what, pray tell, 23 might actually be. Some of the more interesting suggestions to be announced on March 10th that I’ve read so far include:
- 23 Disney movies to be released on Blu-Ray (or 23 animated classics from The Disney Vault to be released as a huge boxed set)
- 23 new excursions to be announced from Adventures by Disney in 2009
- Pinocchio DVD / Blu-Ray release for its 70th anniversary (not sure how it relates to 23)
- the 23rd Walt Disney World Resort Hotel to be built
- Walt Disney World’s long-anticipated 5th park (by some, anyways…)
- something in celebration of Pixar’s 23rd birthday
Then again, what should really be interesting is just how long this kind of viral marketing campaign will be allowed to fissle before the actual gimmick is finally leaked out to the public. Coincidentally, this year’s shareholders meeting is scheduled for March 10th so it’s probably safe to assume that Disney is going to try to make a big announcement then, but will it actually make it another month and a half? I’m reading a lot of ponderings about exclusive this and collector’s edition that, so we shall see.
Your rumorous ramblings?
[...] as you may have already heard, it turns out that D23 isn’t a new DVD box set or any of those other rumors, but actually Disney’s attempt at building an official community for its fans. And I say [...]